There’s a lot of talk in the Post Production community about how to react to the new Final Cut Pro.
A recurring theme is people looking for a completely different editing package to switch to. Both Avid and Adobe have been aggressively marketing to people ready to make the jump. It makes sense. If you’re going to put the time into a learning curve you have options.
The very talented Rob Tinworth has taken a long hard look at his Final Cut Pro experience and made a video retrospective about it. I worked with Rob in the Avid environment back in the days when it was more or less unheard of for an individual to own one and FCP was just a second fiddle to Media100.
Clearly Rob had committed to a growth and learning path. If you scroll down to the comments he elaborates on the Avid work-arounds he has found already. I hope he posts more so I can keep track of the Avid offering as well.